Tesla Australia has announced that a new retail store will be opened in Chadstone Shopping Centre, Victoria. This will be the state’s first retail store, allowing prospective Tesla car buyers the opportunity to custom build their new vehicle. The expected opening date is in October, 2016.There will be two vehicles housed in store, the forthcoming Model X and the current Model S. Visitors will also be able to choose from Tesla branded merchandise. The store will complement the stand alone retail facility opened in Sydney’s CBD, in Martin Place and the service and retail stores in Richmond and St Leonard’s, in Sydney’s lower north shore.
The retail part of the stores is intended to offer customers an in-house self design facility, with a hands on approach from buyers by directly having involvement in the final overall packaging, utilising Tesla’s proprietary Design Studio. The stores also have decor patches, providing a tactile experience as customers can then mix and match to find their ideal combination.
By being centrally located in a shopping centre environment, evaluating the cars by driving them in a normal everyday environment provides a buyer a more relatable experience to the final purchase. There will also be charging stations on site for current and new Tesla owners.
The store’s location is 1341 Dandenong Road, Chadstone.